Ah ... ummmm ... errrr ... nevermind.

Listened to a pitch from these guys today in the context of helping us (a 40-plus-year-old traditional marketing agency) move towards doing more “Web 2.0” marketing projects.  Despite some schizophrenia about what their core competency is (typical for a rapidly growing/rapidly acquiring tech company, I don’t fault them), I really felt like Mzinga as a company “gets” it.

Unfortunately when my more conservative cohorts didn’t come ‘round fast enough to their five overly-repeated (albiet high-profile) success stories, the pitch turned quickly to scare tactics: “Your clients are going to talk about you anyway, why not make sure it’s on sites YOU control.”  Granted this got more results than me endlessly prattling on about about blogging, podcasting, tweeting, plurking, tumpling, ninging, etc. ever has, but it seems to me there is a better way to ease the “old guard” to the new ways of thinking without giving them “the icky feeling.”

All-in-all though, the whole idea of selling site moderation services is pretty ingenius.  Imagine living in message boards, chat rooms, and blog comments for a living!

Dream job!

As if you don’t have enough to worry about now, plus THIS stuff coming up in the next few years … at least you can rest assured knowing somebody is already thinking ahead to what the standards in signage should be.

Darrin’s Credo #94: You’re not nearly as good a singer as you think you are.

Oh, look!  Now you can record yourself singing hit songs and share it on your MySpace page … no matter how much I beg and plead.